Shein's business model focuses on delivering trendy, affordable fashion to Gen Z through a fast fashion approach. The company leverages data analytics to predict trends, enabling them to produce small batches of popular styles quickly. By maintaining a direct-to-consumer model and working closely with manufacturers, primarily in China, Shein minimizes costs and avoids middlemen. Their efficient supply chain, combined with heavy reliance on social media and influencer marketing, allows Shein to offer ultra-low prices and stay ahead in the fast-paced world of fashion.

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